The newspaper has also launched a microblog on the most popular social network in the Asian giant., but it has been blocked after its release
The diary The New York Times launched this Thursday a new news page in Chinese with which it hopes to gain even more international presence. La empresa editora pretende hacerse un hueco entre la creciente clase media en China y ganarse la confianza de los lectores "educados, wealthy and global citizens" who live in the Asian country.
In parallel, The New York newspaper has launched a microblog on Sina Weibo, the most popular Chinese version of Twitter, but this morning it was blocked and now it gives an error message. The social network has not given any explanations about the incident., but it is believed that the blockade has been ordered by the country's authorities. The spokesperson of the Ministry of Foreign Affairs, Hong her, has limited himself to pointing out that, as on previous occasions, "las empresas extranjeras deben respetar las leyes de China", which may refer to the obligation for Sina Weibo users to register with their real name and ID number.
The publishing company hopes
that China does not apply censorship
The publishing company claims to be aware of the censorship problems it may face in the Asian giant., but it makes it clear that it has no intention of becoming an official media outlet. The server will be outside of China and the information will be subject to the same quality controls as the New York newspaper.. Khan admits that Chinese authorities have sometimes blocked certain articles from his electronic edition, pero confía en que el Gobierno sea "receptivo" to the new project in Chinese.
At the moment, no incident has been registered on the news portal, which can be accessed through the address tcn.nytimes.com. The new website will offer thirty pieces of information daily on matters of national interest, international and cultural, as well as opinion articles, as detailed by the editor of the newspaper's international section, Joseph Kahn. All content will have free access. Two thirds will be translations of information published in the New York edition, while the remaining third will be original articles written by Chinese editors and local independent journalists.
For the new project, The company has personnel already working in its offices in Beijing, Shanghai and Hong Kong, and will also hire 30 new employees, mainly translators and editors.
In recent years, numerous Western publishing companies have expanded into China, especially attracted by the growing number of luxury companies that operate in the country and contract advertising. The New York Times asegura que ya ha cerrado acuerdos con Bloomingdale's, Salvatore Ferragamo, Cartier y Milstein China. The newspaper hopes to pose “tough competition”” to other reputable international newspapers that have already launched editions in the country, as The Wall Street Journal and The Financial Times, both specialized in financial information.
After confirming yesterday the premiere of the new page in Chinese, The publishing company's shares soared on the New York Stock Exchange, where they closed with a strong rise in 8,02 %, although they accumulate a decrease in 4,14 % since the year began.
